Welcome to WhatIsEmail Marketing.com
Whether you're a small business owner, entrepreneur, marketer, or simply curious about email marketing, you've come to the right place.
WhatIsEmailMarketing.com was created to help beginners and experienced marketers understand email marketing, choose the right tools, build an engaged audience, and generate better results through effective communication.
Email marketing remains one of the most powerful and cost-effective digital marketing channels available today. With the right strategy and tools, businesses can build relationships, generate leads, increase sales, and create long-term customer loyalty.
This website serves as your educational resource for learning email marketing, comparing leading platforms, discovering helpful tools, and finding resources that can help you succeed.
If you're new to email marketing, start with the sections below.
What is Email Marketing?
Email marketing is the practice of sending targeted messages to subscribers who have chosen to receive information from your business or organization. These messages can include newsletters, promotional offers, educational content, product announcements, customer updates, and automated follow-up sequences.
When used effectively, email marketing helps businesses stay connected with their audience while generating measurable results and maintaining complete control over their communications.
Whether you're building your first email list or looking to improve your current strategy, understanding the fundamentals is the first step toward success.
Continue Reading: Visit our complete guide to learn the fundamentals of email marketing and how businesses use it to engage customers and drive growth.
Glossary of Terms
A/B Testing
CTR
Hard Bounce
Segmentation
Comparing two versions of an email to see which performs better with your audience.
Click-Through Rate: The percentage of recipients who clicked one or more links in your email.
A permanent delivery failure caused by an invalid or non-existent email address.
Dividing your email list into smaller groups based on specific criteria for targeted messaging.
Bounce Rate
Double Opt-In
Open Rate
Soft Bounce
The percentage of emails that were not successfully delivered to the recipient's inbox.
A process where subscribers must confirm their email address after signing up.
The percentage of total subscribers who opened your email campaign.
A temporary delivery failure, such as a full inbox or a server issue on the recipient's end.
The CAN-SPAM Act is a law that establishes rules for commercial email, including requirements for senders and the rights of recipients.
Common Questions
What is the best time to send marketing emails?
While it varies by industry, studies generally suggest that Tuesdays and Thursdays around 10:00 AM see the highest open rates. However, we recommend testing your specific audience to find your optimal window.
How do I build a subscriber list from scratch?
Start by offering valuable content, like a free guide or discount, in exchange for an email address. Use clear sign-up forms on your website and social media to capture interest naturally.
Which email marketing tools are best for beginners?
Platforms like Mailchimp, WebLead HQ, and Constant Contact are excellent starting points due to their user-friendly drag-and-drop editors and robust automation features for smaller lists.
What is a good email open rate?
A healthy open rate typically ranges between 17% and 28%, depending on your industry. If yours is lower, consider improving your subject lines and cleaning your subscriber list regularly.